I started a podcast called the “Startup Business Podcast” (SBP for short) in 2012 that did pretty well and had 10,000 listeners.
In 2014 I reformatted and relaunched it and it did even better and had 17,000 listeners.
At it’s height it was ranked #5 on iTunes “Business News” Category.
I supported hundreds of people via email each week to start, run and grow their businesses. 99.9% of them for free. In a brief experiment a few of them paid me for that support but I learned that it didn’t scale very well. In case you were wondering, it turns out that a single person only has 168 hours in a given week. Just wanted to share that thought. Ironic that I was advising and helping others with their business model 🙂
In February of 2015 I took SBP off-the-air.
If you are interested I have posted the transcripts from the 88 episodes from the last version of the show. Meaning you can read the various episodes if you wish. Simply follow along by clicking the links below:
SBP Episode Sequence
This page is designed to reduce confusion and help you navigate through the content in an organized fashion. Here are the basics:
- This is probably the most important: The episodes are sequenced and placed in a particular order below on this page. Please read them in the order they were intended… it will all make a LOT MORE SENSE. In other words, I would print this page out to guide you 🙂
- Be sure to have a notebook ready as you go, you will hear me say frequently that you need to capture your thoughts and ideas as you have them, so bring it with you wherever you go (in the car, at work, at home).
- The overall view is this: When the show came to an end in February 2015 I hadn’t completely released everything as you will see. The part that matters, helping you overcome the obstacles from Starting… WAS released pretty heavily. So, everything is organized into 3 Pillars, 8 Stages (numbered 0-7) and 25 Steps. The Pillars are very large, or they were intended to be if it had all be released. Each of those Pillars are sub-divided into Stages. Each Stage is broken down into actionable Steps.
I do not recommend that you skip around. This is a barrier in and of itself. When people skip… or cherry pick what they want, I wasn’t able to help them.
Last note: I simply dumped the episode transcripts or notes (whatever I had on hand) into the webpages below. Meaning they are cleaned up yet. There may be references to PDFs or to email me for help. As I have said already, elsewhere, I no longer support this information. I am simply putting it out there for your personal use. Please read my legal information if you have other ideas about the content!
Pillar 1: How to Start a Business: Pillar One (1) is divided into six stages (#0-5) and twenty steps (1-20). As you listen to the show you will hear references to the various stages in most episodes. Everyone and I mean everyone, should start in Stage Zero, even if they have an idea in mind. So, remember, don’t skip anything! Don’t jump ahead! Check out the outline below and then pull the menu down on the right, select “Step 1”, see the episodes to start with and starting listening. When you are done with those, progress to step 2 episodes, and continue that process until you are done with step 20. One more thing 🙂 After each step I have also tried to list the episodes that are tied to particular Step. Please keep in mind I will cover each of these steps in more detail in future episodes. So if you only see one or two episodes please know there is a lot more to discuss and do at that step! The more episodes I have for a particular step, the more comfortable you should be that it is covered completely.
Stage Zero: The Entrepreneur Mindset
Step 01: The Decision Fallacy (episode 56 then 35)
Step 02: Barriers (episode 57, then 17, 34 and 52. Then 2, 3, 4, 5, 20, 24 and 25)
Step 03: Types (episode 31, then 32, then 58 and then 64)
Step 04: Goals and Timelines (episode 33, then 59, 60, 80 and 81)
Step 05: Priority Mindset (episode 9, then 53, then 54. then 65, then 73 and 77, then 61)
Step 06: Personal Plan (episode 39, then 48, then 68, then 74, 75 and 76, then 70 and then 62)
Stage One: The Idea Stage
Step 07: Idea Selection (episode 63. If you need ideas: 7, 8, 11, 15, 27, 30, 37, 46, 55, 78 and 79)
Step 08: The 8 Hour Business Plan (episode 84, 85, and 86 then 66, 72 and 47 and then 67)
Step 09: Value Proposition (episode 6)
Step 10: Survey, Test & Revise (episode 14)
Stage Two: The Planning Stage
Step 11: The Business Plan (episode 10 and then 88)
Step 12: Product and Service Analysis (episode 13)
Step 13: Marketing Analysis (episode 16, then 69 and then 26)
Step 14: Sales Analysis (episode 18)
Step 15: Team Analysis (episode 12 and then 71)
Step 16: Financial Analysis (episode 19 and 23)
Step 17: The Written Plan (episode 21)
Stage Five: The Launch Stage
Step 20: Launch Check-list (episode 43)
Pillar 2: “How to Run and Grow a Business”: Pillar Two (2) is divided into one stage (#6) and four steps (21-24). After each step I have also tried to list the episodes that are tied to particular Step. Please keep in mind I will cover each of these steps in more detail in future episodes. So if you only see one or two episodes please know there is a lot more to discuss and do at that step! The more episodes I have for a particular step, the more comfortable you should be that it is covered completely. Remember, whether you have launched or not this information will help you reduce your risk and LOOK BEFORE YOU LEAP…. and if you have already jumped into the pool and are in business NOW… it is never TOO LATE to get started.
Pillar 3: “The Red Pill or the Blue Pill”: Pillar Three (3) is a little different from the other two pillars. Technically it is divided into one stage (#7) and one step (25), but that is putting it too simply. This will make a LOT more sense once I have more information out. This is the sort of information that once you are successful in business and making money you are going to wish I had told you AHEAD of time. As I release episodes in this area it will begin to take shape in a format that you will recognize! So, stay tuned…
Stage Seven: The Decision Fallacy, Part 2
Step 25: The Final Barriers (episode 83)